Press Releases

FOR IMMEDIATE RELEASE
July 18, 2012
Contact: Daphne Yarbrough-Jones
Public Relations Manager
Telephone: (910) 755-1755
FAX: (910) 754-5499
E-mail: dyarbrough@atmc.coop

ATMC BRINGS CUSTOMERS NBCUNIVERSAL’S COVERAGE OF 2012 LONDON SUMMER OLYMPIC GAMES JULY 25 – AUGUST 12

Shallotte, NC – July 12, 2012 – ATMC, in agreement with NBCUniversal, today announced a multiplatform content offering for NBCUniversal’s 2012 London Summer Olympic Games to commence on Wednesday, July 25 through Sunday, August 12. Designed to provide video subscribers with access to NBCUniversal’s more than 5,535 hours of unprecedented Olympic programming, this offering represents the largest number of total Olympics hours ever. ATMC will offer NBCUniversal’s Olympic content live on TV and online.

“The Olympic Games is always a must-see event that draws in people to watch the world’s best athletes and most prestigious competitions, and we are offering our customers the best way to see NBCUniversal’s coverage of the 2012 London Olympic Games live on TV in high definition and online,” said Allen Russ, CEO, ATMC.

In addition to extensive coverage on the networks of NBCUniversal, including NBC, NBC Sports Network, MSNBC, CNBC, Bravo, and two HD specialty channels, subscribers can stay connected to the London Summer Olympic Games wherever they go exclusively via NBCOlympics.com, and the NBC Olympics and NBC Olympics Live Extra apps.

As part of a customer’s ATMC Digital Cable subscription, which includes all Olympic television content, NBCUniversal is bringing Olympic content to subscribers live, online and on mobile and tablet devices via applications. This additional access to NBCUniversal’s Olympic programming extends ATMC customers’ opportunities to watch the Games wherever they are.

The following are multiplatform offerings that will allow ATMC customers to watch and be a part of the 2012 London Olympic Summer Games, including live streaming and mobile and tablet apps.

NBCUniversal’s Olympics Experience on ATMC Includes:
NBCOlympics.com: NBC Olympics Live Extra, the exclusive home of Olympic live stream content at NBCOlympics.com/LiveExtra, is available now to verify customers who subscribe to a package that includes CNBC and MSNBC and who sign-in. NBCOlympics.com will live stream 3,500 total programming hours from NBCUniversal networks, including NBC Sports Network, MSNBC, CNBC and Bravo, for the first time ever so that ATMC customers can easily verify their subscriptions and watch Olympic coverage live online at no additional charge. Those subscribers who sign in and verify by Friday, July 27 may be eligible for prizes including a trip to the US Olympic Training Center in Colorado Springs, an HDTV, and other prizes, courtesy of NBCUniversal. ATMC customers should follow these verification procedures to access Olympic programming via NBCOlympics.com using the following steps: If you are an ATMC Cable TV customer and you have not already done so, go to www.WatchTVEverywhere.com and follow the directions to register for a WatchTVEverywhere.com account. Once your WatchTVEverywhere.com account has been established use the following instructions:

Go to NBCOlympics.com/LiveExtra
Click the “Click here & Get Ready” button
Select “ATMC” as your cable TV provider
Enter the username and password that corresponds with your account
You are signed in throughout the Games on that device!

Mobile and Tablet Apps: NBCUniversal will offer two apps for mobile and tablet viewing. The NBC Olympics Live Extra app will be available to verified ATMC customers and will offer the same live streaming and event replays available via NBCOlympics.com/LiveExtra. ATMC customers can verify their mobile and tablet devices when the NBC Olympics Live Extra App launches in mid-July. The NBC Olympics app will include short-form highlights, schedules, results, columns and more and will also link to the NBC Olympics Live Extra app.
Specialty Channels: Dedicated 24/7 basketball and soccer channels are available to ATMC customers on channels 991 and 992, and will total 770 hours of NBC’s HD coverage. These channels will only be available to customers with an HD capable Digital Cable Box and the Expanded Basic or higher cable TV package.

The 2012 London Olympic Summer Games will run throughout 19 unforgettable days and nights, covering every sport, medal, champion and riveting moment. For more information, visit www.NBCOlympics.com .

About NBC Olympics
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. Having produced every Summer Olympics since Seoul in 1988 and every Winter Olympics since Salt Lake City in 2002, the networks of NBCUniversal are synonymous with the Games in the United States. In 2011, NBCUniversal acquired the U.S. media rights on all platforms to the 2014 Sochi Winter Olympics, the 2016 Rio Summer Olympics, the 2018 Pyeongchang Winter Olympics, and the 2020 Summer Olympics. At the conclusion of the 2020 Games, NBCUniversal will have presented 17 total Olympic Games and 11 consecutive, the most for a U.S. media company in both categories. NBC has won an unprecedented 91 Emmy Awards for its Olympics coverage, as well as a prestigious Peabody Award for its presentation of the Beijing Opening Ceremony in 2008, which USA Today said was “the best overall Olympic experience ever provided by a U.S. network.” In addition to its unsurpassed heritage and award-winning production, NBCUniversal is known for aggregating large Olympic audiences, as 9 of the top 11 most-watched U.S. television events of all time are Olympic Games presented across the networks of NBCUniversal. The Beijing Summer Olympics rank No. 1 with 215 million viewers.

ATMC is a member-owned cooperative providing a multitude of communications services, including telephone, long distance, business systems, wireless, commercial and residential security, Internet/broadband and cable television service in Brunswick County. Chartered in 1955, the cooperative currently provides service to over 38,000 members and is the largest telephone cooperative in North Carolina.